Total Professions announces exciting new media...

PARN Global News Article - 26 July 2011

Total Professions announces exciting new media partnership

Total Professions announces exciting new media partnership, the career portal for aspiring professionals, set up with support and impetus from many professional bodies, has agreed a 12 month media partnership arrangement with Cherry Publishing the major provider of web sites and related services for school and university students.

The partnership will guarantee regular promotion in Real World and through Push.

"12 months on from the launch of Total Professions this partnership guarantees significantly increased traffic which will enable many more students and career professionals to have access to the one centralised careers resource bringing together all UK professional bodies,"
commented Duncan Grant, Director, Total Professions.

    Real World is a leading on-campus and online magazine for graduate recruitment, packed full of news, features and trusted independent advice. 25,000 print copies are distributed, by request only, to careers offices, societies, department heads and faculties at 150 universities across the UK. Digital editions are distributed to a mailing list of over 100,000 named students and recent graduates.

      The website attracts an average of 50,000 visitors per month, and has a rolling database of 25,000 school leavers . They also run school tours – visiting 200 schools each year.

        Real World Director, Darius Norell stated, "We are delighted with this important affiliation which links our readers and site users with all UK professional bodies. We believe that the careers information delivered through Total Professions on behalf of professional bodies is a perfect complement to the careers resources we provide."

        As well as print, e-bulletins and web banners across the year, Total Professions will be running a number of surveys with Push and Real World to provide feedback to professional bodies looking to improve their communications with these key audiences.

        The partnership will be promoted at the AGCAS annual conference in September where Total Professions will be exhibiting and engaging with the 600 careers delegates from universities of all types and sizes from all regions of the UK.

        ABOUT THE TOTAL PROFESSIONS WEBSITE was set up by PARN and Ashridge Communications, with the aim of bringing professional bodies together to encourage and inspire the career aspirations of all people, whatever their background.

        It was the first major collective professional body initiative to respond to the lack of awareness of the work of over 300 professional bodies which, in the UK, have over 4 million members.

        Professional Bodies contribute through editorial input and via entries in the ‘Profession Finder’ search tool on the site. All UK professional bodies are provided with a free live link entry which many chose to expand through a financial contribution which also supports the overall aims of the site.

        For further information, contact Sarah Ward, HR & Business Consultant at PARN:
        E: Sarah Ward, [email protected]