The Institute of the Motor Industry (IMI) is warning businesses that more needs to be done to introduce females into the automotive industry.
96% of women drivers want to see more females in garages according to a survey released by the IMI. With only 1% of vehicle technicians being female and the number of women drivers set to outnumber men - the IMI has launched a campaign to warn the trade to employ more women or risk losing business.
The IMI’s campaign will address the issues preventing women from entering the industry and will help women care for their cars, giving them the necessary knowledge to confidently deal with garages, and directing them to skilled and trustworthy technicians’ in their local area through the online IMI Professional Register, www.imiregister.org.uk.
IMI CEO Steve Nash comments:
“The number of women drivers in the UK continues to increase year on year; its important businesses understand and develop their methods, behaviour and attitudes to reflect the changes in the consumer landscape.
There is a massive knowledge gap between the professional and the customer (whether they are male or female), in this industry so it’s important businesses enforce changes such as diversifying their workforce, introducing transparency when describing faults and pricing to ensure all their customers feel as comfortable as possible.”
Read more on the IMI website