Promoting Professionalism in the 21st Century

Available from PARN Global
Promoting Professionalism in the 21st Century
Promoting Professionalism in the 21st Century


22 November 2018. Join us at our autumn conference as we delve deeper into all things professionalism.

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2018 Autumn Conference

Promoting Professionalism in the 21st Century

22 November 2018
9am - 4pm (Registration from 9:00-9:30am)
(includes lunch & refreshments)
RCN, 20 Cavendish Square, London, W1G 0RN


Sector Leading Speakers | New Research | Best Practice
Case Studies | Practical Workshops


About the Conference

How are you promoting professionalism in your sector? 


At a time when professionalism and expertise are being widely challenged and sometimes undermined, PARN has begun its latest research project into professionalism.

Our November conference, ‘Promoting Professionalism in the 21st Century’ will give our members the chance to join us during this first stage of PARN research so we can explore this topic together.

At the conference you will have the chance to learn about the initiatives being supported and promoted by professional bodies and other organisations. 

You will also have the opportunity to hear case studies from professional associations such as CIPD, as well as organisations from outside the professional body sector.

Attendees will also have the opportunity to participate in interactive workshops and network with others, reflecting on initiatives they have introduced and how they have evaluated their effectiveness.

The promotion of professionalism is something that will impact you and your organisation, regardless of what your job role may be. By coming together we can share best practice, learning from the idea and initiatives of each other.


Already joining us?

Tweet about it using the hashtag #ProProf18



Promoting Professionalism is something that all staff members at Professional Bodies should be concerned with. In particular those who will benefits from this conference are:

  • CEOs, Senior management responsible for strategy
  • Those working in membership
  • Individuals working in Governance
  • Staff members in organisations who deal with CPD

Not sure if your organisation is a member? Check to see if you're on the list.


Andy Friedman – CEO of PARN

Andy Friedman will provide delegates with an update on PARNs research into Promoting Professionalism as well as providing a unique insight into initiatives that various professional bodies are currently undertaking with the hope of promoting professionalism amongst their membership. In an interactive workshop delegates will have the chance to decide which initiatives work best and help draft other initiatives that the professional body sector can use to promote professionalism.


Peter Hinton - CEO of Chartered Institute for Archaeologists

Peter Hinton will be chairing the conference. 

Originally an archaeologist, he took on the first senior role in CIfA’s predecessor body back in the last century because he wished to help his discipline grow to be a true profession. He therefore has had a long interest in nurturing career structures, in self-regulation, and in encouraging experts to develop their ethical abilities and to commit to the maximum public benefit from their work through professional behaviour. This interest has recently led to his involvement with an initiative of seven professional associations to scope a collaborative campaign to promote registers of accredited heritage professionals to the client sector. It is also the reason why he is delighted to have been asked to chair a conference on promoting professionalism.


Anton Colella - Global CEO at Moore Stephens International

Anton will be discussing re-writing the job description of Professional Organisations.

Anton is Global CEO of Moore Stephens International. Prior to this he was CEO of the Institute of Chartered Accountants of Scotland and Chairman of the Global Accounting Alliance. He is also a Trustee of International Valuation Standards Council, Chairman of the Salvesen Mindroom Centre and a Visiting Professor of the Universities of Glasgow and Strathclyde.


Paul Seath – Bates Wells Braithwaite

Paul is a partner at Bates Wells Braithwaite he will provide us with a unique insight into attitudes towards professionalism at Bates Wells Braithwaite particularly in relation to employee engagement.

Paul is a partner at Bates Wells Braithwaite, a law firm and consultancy in the City. He is an employment and discrimination specialist, recommended by the Legal 500, which recognises his “excellent judgement”. In his role, Paul helps trade associations to navigate challenging and strategically important workplace issues, involving change programmes, discrimination, grievances, performance management, disciplinaries, dismissals, whistleblowing, restrictive covenant drafting and enforcement, TUPE and data protection. He is a regular speaker at PARN’s Regulation Special Interest Group. He is also the lead partner on graduate recruitment for the firm, working to hire and mentor the firm’s trainee solicitors.


Chris Blythe OBE FCMA - Chief Executive of Chartered Institute of Building

Chris will looking at how with the case for professionalism we need to go beyond qualifications and membership. The value of professional bodies can best be seen through the public benefit role. This translates to the perception of Members.

After becoming a Management Accountant Chris Blythe worked in a number of financial roles which included Dunlop, Birmid Qualcast, Mitel, W Canning, Corgi Toys and GKN.

In 1991 he joined the North & Mid Cheshire Training and Enterprise Council based in Warrington. He became Chief Executive in 1994. For more than 25 years he has been involved in vocational education and training, together with business development.  Chris has been Chief Executive of the Chartered Institute of Building since January 2000.

In the Queen's 2017 New Year’s Honours list Chris received an OBE for services to the 'Construction Industry and Government.'


Tina Russell - Professional Conduct Manager at the Chartered Institute for Personnel and Development

The world of work is shifting fast and the HR profession are at the centre of this change. Tina will introduce work at the CIPD to support Members make their greatest impact and thrive in a changing world of work.

Tina’s first 5 years at the CIPD were spent managing membership upgrading and CPD. This included developing, launching and implementing the Academic Membership route – which now has over 450 members.
For the last 5 years as Professional Conduct Manager, Tina has lead the implementation of the CIPD Code of Professional Conduct and supporting Procedures. Reviewing complaints of alleged breaches of the Code, managing investigations and conduct hearings Tina is also responsible for the management of over 60 volunteers. Identifying insights from complaints, Tina contributes to the development of the Institute’s standards balancing a range of stakeholder and public interest.
More recently Tina has been leading on work exploring ethics and how to support CIPD Members in practice.


Philippa Foster Back CBE, Hon LLD – Director at The Institute of Business Ethics

Philippa will talk about the  role professional vales, and professionals in living those values play in business. There is a higher level of expectation that professionals will ‘Do the right thing’ which includes not only putting their clients first but speaking up when things are not right. Their ethics are in the spotlight.

Philippa runs the IBE delivering with the team UK and international advisory work, research and publications, training, and events, all with the purpose of raising awareness and sharing of best practice in business ethics, in line with the IBE’s charitable aims. She speaks widely on business ethics issues, encouraging high standards of business behaviour based on ethical values. 

In 2008 she was a member of the Woolf Committee looking at business practices at BAE Systems. She currently sits on the Stakeholder Panel Group of the Financial Reporting Council and is a member of the BEIS/FRC Coalition group looking at Corporate Governance in Large Unlisted Companies.


Claire Mason – Founder and CEO of Man Bites Dog

Man Bites Dog is a strategic ideas company. Claire specialises in working with professional and financial services organisations to turn their intangible expertise into competitive advantage.  Claire will be speaking about The Professions as Visionaries. We are now living in interesting times. We have passed the tipping point where companies are more troubled by disruptive innovators than traditional competitors, the rate of organisational obsolescence is increasing, and the majority of leaders believe their organisations past may be brighter than its future. In an age where history, experience and tradition are no longer indicators of future success, what is the role of professionals as navigators of uncertainty and how can the professions pivot from preserving past tradition to shaping and leading our future?



9:00 - 9:30 Registration
9:30 - 9:45 Peter Hinton - Introduction
9:45 - 10:15 Andy Friedman - PARN
10:15 - 11:10 PARN Workshop
11:10 - 11:30Tea Break
11:30 - 12:00 Tina Russell - CIPD
12:00 - 12:30 Chris Blythe - CIOB
12:30 - 13:30Lunch
13:30 - 14:00 Philippa Foster-Back - IoBE
14:00 - 14:30 Claire Mason - Man Bites Dog
14:30 - 14:50Tea Break
14:50 - 15:20 Anton Colella - Moore Stephens International
15:20 - 15:50 Paul Seath - Bates Wells Braithwaite
15:50 - 16:00 Peter Hinton - Closing Comments

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