According to the Chartered Banker Institute’s new Professionalism Index, professional pride is key to repairing banking’s image.
Professionally qualified bankers have an extremely high level of professional pride in their work, compared to their non-qualified counterparts, new research has revealed.
The Chartered Banker Professionalism Index devised by Nottingham University Business School and the Chartered Banker Institute suggests those bankers, who have made a strong commitment to professionalism, profoundly believe in the value of what they do. But they also appreciate that consumers have a less positive view of their efforts, according to a detailed survey of hundreds of banking employees.
Based on responses to the first set of statements, the study found the mean level of professional pride, across all areas of banking to be 73.24 out of a possible 100. This compares to 59% of bankers (who may or not be members of a professional body) occupying the middle ‘neutral’ ground in a recent Chartered Banker: Professional Standards Board (CB:PSB)/YouGov plc survey. This suggests “extremely high” levels of pride, said Professor Devlin, Director of Nottingham University Business School’s Centre for Risk, Banking and Financial Services.
Simon Thompson, Chief Executive of the Chartered Banker Institute commented: “With the long shadow cast by the Global Financial Crisis and the exposure of a wide range of conduct issues, it has seemed at times that there has been little for banks and bankers to be proud of. What the Chartered Banker Professionalism Index has now revealed is that there is one significant group of bankers who are very proud of what they do, and of their contribution to the economic life of their customers, clients and communities. They are the 30,000 members of the Chartered Banker Institute, who have demonstrated their personal commitment to gaining and maintaining high standards of customer-focused, ethical professionalism. We now need to redouble our efforts to rebuild a banking profession the public can trust; a banking profession we can justifiably be proud of, by encouraging and supporting many more individuals in banking to become professionally qualified Chartered Bankers.”