Customer Service Benchmarking Project

Benchmark your customer service!


Maintaining good customer service is critical to running a successful business. But do we really know what good customer service looks like? 

Benchmarking options that are currently available tend to be expensive and not always tailored to the professional body sector.  In order to bridge this gap, PARN has created a customer service questionnaire, open to both member and non-member organisations at a relatively small fee. After trialing the survey in 2016, we're now looking forward to running this popular project again in 2018. 

“The customer service project ran very smoothly, the PARN team was very knowledgeable, extremely easy to work with and very responsive. As a result the survey was delivered on time and was run as expected, in a very professional manner.”

Chartered Institute of Linguists, 2016

What's Involved 

This project will involve you circulating a link to an online survey to your members and other users. The survey has 20 questions and focuses on the following areas:

  • Respondents’ demographic information
  • Nature and timing of the most recent interaction with your organisation – email/telephone/in person/website
  • Satisfaction levels with the most recent interaction
  • General perceptions of your organisation’s customer service provision, including overall level of satisfaction
  • Likelihood of recommending your organisation/net promoter score
  • Opportunities for further comments (open text). 
The survey will take no longer than five minutes to complete,

We will host the online survey, collect survey responses and produce benchmarking reports (see below).

Time Frames

The project will start on the 1 March 2018 and run to the end of June 2018. During this time each participating organisation's survey will ideally be open for four weeks. 


Preparation and Planning

In order to obtain the highest survey response rate possible, we recommend that members allow at least four weeks before the March 2018 start date to incorporate the survey into their communications strategy. 


Each participating organisation will receive the following:

An individual confidential customer service report showing how their organisation scores on each of the question asked in the survey. This will be ready two weeks after their survey closes.
A confidential customer service benchmarking report showing their organisation’s scores against the aggregated scores for all participating organisations. It is this report that will allow you to benchmark against others in the sector. This will be ready in September 2018.


£2250 for PARN members and £2750 for non-members.

Join the Project!

After a successful first run in 2016, our customer service survey is ready to be used by your organisation! If you're planning your strategy for 2018, contact us to include this insightful benchmarking opportunity. We've already recruited a range of professional bodies for next year's project and would love to add to this diverse mix. 

Interested in getting involved? Contact our research team to register your interest.