The 'My Hospitality World' initiative aims to inspire young people to consider a career in the hospitality sector and change any existing preconceptions.
The week commencing 13 August, hospitality businesses across London will open their doors to the public, offering a range of 'backstage' tours, presentations and job shadowing opportunities - demonstrating the duties of different roles as well as spotting future talent.
Restaurants taking part include:
The initiative is being spearheaded by the Institute of Hospitality and London South East Colleges, the pioneering project has support from the College's extensive employer forum together with the Career Colleges Trust.
Director of London South East Colleges' Hospitality, Food and Enterprise Career College, Gary Farrelly, says:
"Perception of the hospitality industry is often that of low pay and long hours, but we are keen to change this outdated image. The reality is the hospitality offers many dynamic, exciting and rewarding careers - and we want to attract lots more talented young people into the sector."
Peter Ducker FIH, Chief Executive of the Institute of Hospitality, said:
"What better way to celebrate and showcase an industry that the employers themselves opening up their doors and inviting future employees to see what's on offer. We are confident that we will successfully inspire the next generation of chefs, hotel managers and restaurant owners - ensuring a bright future for the nation's hospitality industry."
Maître D' Fred Sirieix, known for his role on the popular Channel 4 programme First Dates, is also in support of the initiative, saying:
"Come join the world of hospitality, explore new horizons and a career that will give you the skills and knowledgeable to enable you to work around the world."