If membership is not a statuatory requirement, what makes professionals join a professional body?
How do professionals choose which professional body to join and what ‘benefits’ and strategies encourage them to become members?
As the debate about what it means to be a professional in the 21st century and how access to the professions might be made ‘fairer’ continues, this research explores the expectations of professionals and the strategies that help professional bodies to position themselves as essential to both professionals and their employers.
About the research
In 2010, PARN carried out research with successful professional bodies including...