In 2006, we were supported by 4 PARN Members to research strategic evaluation and management of internal stakeholders.
This project was designed to address the need of professional associations to manage the interests and requests of a wide range of individuals and groups of members, which we labelled as internal stakeholders.
This range of interests can pull the association in different directions and make competing demands on limited resources.
The key research areas we set out to investigate were:
Fact: 66% of survey respondents considered their organisation to be receiving a higher quantity of requests from their members than two years ago, and 49% believed they are now receiving different types of requests.
"This research presents a model which enables professional bodies to measure the Professional Development Value of their CPD schemes and measurement systems." (IFAC).
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