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By conducting member research, your organisation can obtain a profile of
your membership and aspects of their professional practice, as well as
their views on the organisation’s services and activities. You will gain
insight into your members’ levels of satisfaction with your current
services and activities, and their views on what they want in the
future.
PARN can conduct an online and/or paper member survey on behalf of your organisation. PARN will assist you in formulating the survey, including the wording of questions and optional responses, so that it best fits your individual needs. PARN can run focus groups and advise on road shows and other outreach initiatives.
Benefits to Your Organisation
- An independent third party to conduct a more objective survey
- Assistance in formulating survey questions to achieve best results that accurately reflect your membership’s views and experiences
- Provides your organisation with findings which can inform your strategy in a format easily understood by your committee and volunteers
Past Experience and Research
PARN Publications:
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Member Relations & Strategy: Supporting Member Involvement and Retention
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Analysing Member Services: A Strategic Perspective for Professional Associations
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The Membership Structures of UK Professional Associations
For more information about how PARN can conduct member research for your organisation, contact Sarah Ward, HR & Business
Consultant at PARN:
T: 0117 928 1995
E: sarahw@parnglobal.com
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