The global communication revolution stimulated by the growth of the Internet has left many organisations playing catch up with their members’ expectations.
Drawing on the detailed findings of its recent Web 2.0 research project and with access to a range of contrasting case studies on professional networks and online community initiatives, relevant industry reports and hands on expertise, PARN can help your organisation review how effectively it currently engages with members, how it facilitates collaboration and communication between them and how it could improve member engagement.
We can enable you to evaluate the risks and opportunities associated with the existing generic social networking platforms and tools such as Facebook, Twitter and LinkedIn. We can also help you assess the potential value of extending or re-shaping your organisation’s own web presence to offer a more interactive and engaging environment for your communities of interest.
Through a stimulating, workshop based process we can work with you to develop a really effective online networks strategy for your organisation. This may include making a clear business case for implementing any appropriate changes in your marketing and communications activities and evaluating the range of technologies available to achieve this.
Benefits to Your Organisation
- A clear, measurable digital strategy
- Greater insight into members’ preferences and areas of interest
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Increased member loyalty from enhanced engagement
- New ‘product’ / activity development
- More collaborative activity
- More local and regional involvement
- Greater appeal to younger members
- International engagement opportunities
PARN can also work alongside our partner i-Publishing to deliver a customised consultancy package:
For more information about member networks consultancy, contact Sarah Ward, HR & Business
Consultant at PARN:
T: 0117 928 1995
E: sarahw@parnglobal.com
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